Digital Output - April 2008 - (Page 17)

application spotlight “The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street, which embody our principles of high marketing combined with high technology,” notes Shaun Rowley, manager, ING’s Chicago Café. “We worked with Rise to customize the displays to show information that our customers are interested in.” Size Matters “The technology keeps getting bigger and thinner,” Cahoy notes. “In terms of resolution, a lot of the screens are now running at 1,920x1,080 versus just a few years ago when the standard was 1,024x768.” The price differential between plasma and LCD technologies used to be significant, LCDs being the more expensive of the two. But the difference in cost—based on comparable sizes—isn’t as vast these days. With comparable resolution, size, and price points, how should a sign supplier determine if plasma or LCD is best for their customers? Plasma displays are said to excel in two ways. They offer greater contrast and richer blacks. They may also be viewed from a broader range of perspectives; it’s possible to see the display clearly from a peripheral vantage point. But LCDs have advantages, too. “In our opinion, LCD is a stronger technology for digital signage, because it’s more resistant to image retention,” Cahoy confides. “If you’re using static images, on a plasma, after a few months, you’ll start to burn in that image, and get a ghosted effect. And I don’t think plasma has quite the same life.” “LCDs are a little bit brighter,” Cahoy adds. “And you’ll find there are strong commercial products that come with three-year warranties.” Making an Impact Statement or by the elevator banks, it presents an energetic atmosphere.” There is something inherently rich and intriguing about a digital display. If orchestrated well, a digital sign doesn’t simply attract the passerby, it can engage them for a longer period of time than a simple static image. D “The technology has a wow factor,” Cahoy suggests. “When you walk into a business with LCDs in their lobbies, Undeniably, both plasma and LCD displays are getting better, and certainly they’re getting bigger. At least five manufactures—Hitachi, LG, Panasonic, Pioneer, and Vizio—make 60-inch plasma displays. And at least ten now make LCD solutions of 52 inches and up. “Last week, I saw the new 70-inch LCD from Samsung that’s shipping this month. It looks great! And the amount of content you can put on a screen that size is really taking down some of the barriers to using these displays for digital signage,” Cahoy affirms. The seasoned print buyer accustomed to extremely sharp graphics rendered at high resolutions, will not be disappointed in the quality of today’s displays. Plasmas and LCD displays are readily available in stunning 1,080 pixel (p) resolution—1,920x1,080. Digital Display Manufacturers RS# 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 COMPANY Hitachi, Ltd. Insignia Products JVC Americas Corp LG Electronics Mitsubishi Electric NEC Display Solutions Norcent Technology, Inc. OSRAM SYLVANIA Inc. Panasonic Corp. of North America Pioneer Electronics (USA) Inc. Polaroid Corporation RCA Regent USA SAMSUNG WEB SITE www.hitachi.us www.insignia-products.com www.jvc.com www.lge.com www.mitsubishi-tv.com www.necdisplay.com www.norcent.net www.sylvaniaconsumerelectronics.com www.panasonic.com www.pioneerelectronics.com www.polaroid.com www.rca.com www.maxentusa.com www.samsung.com SANYO North America Corporation www.us.sanyo.com Sharp Corporation Sony USA Syntax-Brillian Corporation Toshiba America, Inc. ViewSonic Corporation Vizio Inc. Westinghouse Digital Electronics www.sharpusa.com www.sony.com www.olevia.com www.toshiba.com www.viewsonic.com www.vizio.com www.westinghousedigital.com Circle 8 on FREE Product Info Card www.digitaloutput.net April 2008 Digital Output 17 http://www.kapco.com http://www.hitachi.us http://www.insignia-products.com http://www.jvc.com http://www.lge.com http://www.mitsubishi-tv.com http://www.necdisplay.com http://www.norcent.net http://www.sylvaniaconsumerelectronics.com http://www.panasonic.com http://www.pioneerelectronics.com http://www.polaroid.com http://www.rca.com http://www.maxentusa.com http://www.samsung.com http://www.us.sanyo.com http://www.sharpusa.com http://www.sony.com http://www.olevia.com http://www.toshiba.com http://www.viewsonic.com http://www.vizio.com http://www.westinghousedigital.com http://www.kapco.com http://www.digitaloutput.net http://www.digitaloutput.net

Table of Contents for the Digital Edition of Digital Output - April 2008

Digital Output - April 2008

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