Digital Output - April 2008 - (Page 7)

HP Looks to Revolutionize the Graphic Arts Market Pre-drupa Event Highlights Innovative Printing Technologies A t the company’s pre-drupa event held March 10 to 12 in Tel Aviv, Israel, HewlettPackard (HP) unveiled new technologies, raising the bar for all vendors serving the graphic arts. Three new HP Indigo models The event, held in anticipation of were announced drupa—May 29 to June 11 in as well. The HP Indigo 7000 Digital include an additional feeder, inline Düsseldorf, Germany—showcased Press, available this June, runs at a connection to the UV coater, as well as speed of 120 four-color a kit for printing on thick media. The pages per minute. The HP HP Indigo ws4500 will be offered with Indigo WS6000 and W7200 an EskoArtwork digital front end. models are web-fed digital presses expected to be Complementing the HP Indigo presses released in 2009 for induswill be HP’s SmartStream Digital trial and commercial appliWorkflow Portfolio. The Indigoes are cations. HP is enhancing its the first in a long line of HP devices L to R: Lores provides press and analysts with an overview of HP’s wide format products at the current HP Indigo presses, that will work with the new workflow Caesarea plant in Israel. Ribbon cutting ceremony at HP’s plant, HP Executives L to R: Lores; Yariv such as the 5500 and system. Future additions to the portAvisar, VP/GM, large format printing industrial solutions; and Nigro. Product fair at HP’s plant. ws4500, to generate greater folio include HP Scitex, HP Inkjet new products that Stephen Nigro, HP also unveiled the world’s first 30productivity and quality for the end High Speed Production Solutions, and senior VP, graphics and imaging busiinch production inkjet platform, the user. The HP Indigo 5500 will now HP Designjets. D ness, HP, says “will change the digital HP Inkjet Web Press, commerprinting industry in terms of value, cially available in the second volume, and environmental footprint.” half of 2009. A high speed color digital printing platThe preview included revolutionary HP form, it is capable of printLatex inks which are pigmented and ing in full color on rolls up water-based. The new inks use aqueto 30 inches wide at 400 feet ous-dispersed polymer technology that, per minute. Compatible with according to HP, provide print durabila wide range of uncoated L to R: Bar-Shany provides an overview of the HP Scitex line. HP Indigo plant and product tour in Kiryat Gat. Empty HP Electroink canisters entering HP Indigo’s ink facility in Kiryat Gat. ity comparable to solvent inks. media, the press targets Modeled with the environment in mind, they produce no volatile organic compounds (VOCs), require no special handling, are non-toxic, non-flammable, and non-combustible. In both indoor and outdoor instances, the inks are scratch, smudge, and water resistant on a range of media. The first printers using HP Latex Printing Technologies will be announced at drupa. direct mail, TransPromo, book, and newspaper printing. Press conference at the Hilton Tel Aviv in Israel. HP Executives L to R: Manny Kostas, VP of marketing, graphics and imaging business; Alon Bar-Shany, VP/GM, Indigo division; Kathy Tobin, VP/GM, specialty printing systems; Aurelio Maruggi, VP/GM, inkjet high speed production solutions; Enrique Lores, VP/GM, large format printing division; and Stephen Nigro, senior VP, graphics and imaging business. Circle 1 on FREE Product Info Card www.digitaloutput.net April 2008 Digital Output 7 http://www.arlon.com http://www.arlon.com http://www.digitaloutput.net http://www.digitaloutput.net

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Digital Output - April 2008

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