Digital Output - March 2008 - (Page 3)

contents 4 6 publisher’s input Top Line Growth www.digitaloutput.net features 24 Managing the Business of Big Print Seamless Workflow from End to End by Gretchen A. Peck marketplace • Adchem Offers Banner and Seaming Tape • Canon U.S.A. and EFI Complete Testing of EFI’s Colorproof XF • Legend 72HUV Printer Offers Versatility and Reliability • Third Generation Cast Vinyl from Hexis • Xaar Extends Range of Approved Fujifilm Sericol UV Inks • Xerox Unveils New Wide Format Color Printers 10 in the aisles 2008 INTERNATIONAL SIGN EXPO Highlights from the Upcoming Trade Show 16 outlook PRINT MARKETING IN A MULTICULTURAL WORLD Understanding Cultural Differences Propels Growth by Steve Aranoff & Robert FitzPatrick 28 Revving up Profits with Wraps Profitable Sign Shops Share Vehicle Wrapping Experiences by Melissa Tetreault 22 application spotlight SIGNS AND SCAPE These Signage Offerings are Anything but Traditional by Kim Crowley Plus: • Marketplace Spotlight page 8 • AD Index page 18 • Direct Classifieds page 19 • Showcase page 20 www.digitaloutput.net March 2008 Digital Output 3 http://www.digitaloutput.net http://www.digitaloutput.net

Table of Contents for the Digital Edition of Digital Output - March 2008

Digital Output - March 2008

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