Digital Output - March 2008 - (Page 4)

PUBLISHER ’S INPUT DEDICATED TO >CAPTURE >CREATION >OUTPUT >FINISHING Volume XIV, No. 3 www.digitaloutput.net PUBLISHER & EDITOR Thomas Tetreault ttetreault@digitaloutput.net EDITORS Melissa Tetreault mtetreault@digitaloutput.net ISSN: 1083-5121 Top Line Growth T his month, Digital Output gets down to business—about business. Shop owners discuss the benefits of management software and adding wraps to their businesses. These articles help you improve profitability from top to bottom. Wraps add new revenue and company-wide costs are proactively managed with management information systems. In Revving up Profits with These articles help you improve profitability Wraps, we profile three sign from top to bottom. shops that added vehicle wraps to their businesses. The employees we talked with had little to no experience wrapping vehicles when they decided to take the plunge. Their insights about learning how to wrap and maintaining a steady profit are a valuable resource for those contemplating whether or not to enter the business themselves. Managing the Business of Big Print addresses the need for management information systems (MIS) in a large format print shop. Originally, MIS targeted traditional commercial printing. Today MIS providers are creating new systems or adapting old ones for large format sign shops. Several MIS end users discuss their experiences before and after implementing an MIS. Our Application Spotlight, Signs and Scape, highlights a traditional sign shop. The shop, with experience in cutting and routing, compliments their services by offering landscaping. Hear from them about several projects and the hardware and media used. Also this month, Print Marketing in a Multicultural World, discusses the cultural differences constantly faced in business. Learn about several mistakes you can accidentally make while traveling abroad, or even dealing with business in the U.S. Educating yourself about a country and/or a culture’s practices is a guaranteed method of attracting prospective clients and making a successful sale. Included in this issue is a preview of this month’s ISA Expo, taking place March 27-29 at Orange County Convention Center in Orlando, FL. As one of the most anticipated trade shows each year, ISA showcases a variety of industry products, services, and technologies. Here, we’ve provided just a small selection of what to expect at this year’s show. We hope to see you there— stop by booth 1242 and visit us! Cassandra Carnes ccarnes@digitaloutput.net WEB EDITOR Melissa Mueller ART DIRECTOR Karen La Mesa klamesa@rockportpubs.com CONTRIBUTORS Steve Aranoff Lorraine A. DarConte Thomas Franklin Kim Crowley Robert FitzPatrick Gretchen A. Peck ADVERTISING SALES EXECUTIVES Lynn Weese lweese@digitaloutput.net 904-273-2588 Brenda Condon bcondon@digitaloutput.net 978-921-7850, Ext. 16 Susan Primack sprimack@digitaloutput.net 978-921-7850, Ext. 15 CORPORATE & PUBLISHING OFFICE 100 Cummings Center, STE 123G Beverly, Massachusetts 01915 ROCKPORT CUSTOM PUBLISHING, LLC CHAIRMAN Jeffrey Jensen PRESIDENT & CEO Thomas Tetreault Digital Output is published monthly by Rockport Custom Publishing LLC. © Rockport Custom Publishing, LLC 2008. Reproduction by any means of the whole or part of Digital Output without written permission from the publisher is prohibited. Views expressed in the editorial pages do not imply our endorsement. Vendors: We welcome your product news. Include prices, slides, photos, and digital files with your press release. Please forward product samples and media kits to Reviews Editor, Digital Output, 100 Cummings Center, STE 123G Beverly, MA 01915. We cannot be responsible for unsolicited product samples. SUBSCRIPTION RATES U.S.: $82.95 per year; $165 for 2 years; single copies: $6.95 Canada and Mexico: $99.50 per year (U.S.D.) Other international subscriptions: $275 per year (U.S.D.) POSTMASTER Please send address changes and form No. 3579 to: Digital Output, P.O. Box 5521, Beverly, MA 01915. Periodical Class postage rates paid at Beverly, Massachusetts and additional mailing offices. CHANGE OF ADDRESS NOTICE Six to eight weeks prior to moving, please clip the mailing label from the most recent issue and send it along with your new address (including zip code) to: Digital Output magazine, change of address notice, PO Box 5521, Beverly, MA 01915. Attention: Circulation Department. Best regards, Thomas Tetreault PUBLISHER & EDITOR ttetreault@digitaloutput.net 4 Digital Output March 2008 www.digitaloutput.net http://www.digitaloutput.net http://www.digitaloutput.net

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Digital Output - March 2008

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